A guide to prospect and donor research for beginning and advanced researchers in both large and small organizations

     Is your organization getting its share of the more than $203 billion given to charities each year?

     Some of the contributors listed in your files may be capable and willing to become your major donors—if only you knew who they were.

     Prospect research has changed dramatically in recent years. The entire development and fundraising process has been recast as many organizations seek large contributions from their major donors. Has your organization kept up with research techniques and procedures that will enable large donations?

     Where the Money Is, the fourth of Helen Bergan’s highly-regarded books on prospect research, will help you identify and research those donors who can make a difference to your nonprofit organization. It is your how-to-guide for techniques, procedures, and technology in the research office. It will help you locate candidates for your board, for naming opportunities, or a large contribution.

     The computer is your best research tool in the nonprofit office. This book tells how to use it to find the information you need—often from free and easy-to-use Web sites and company home pages.

     It tells exactly the type of information you will need on your prospects and donors and gives sample forms for each type of research. It discusses research ethics, privacy issues, and confidentiality.

     The book identifies companies that provide ratings and screenings and tells how to choose which company to use. It gives addresses, phone numbers, and Web sites for more information on them.

Where the Money Is tells which fee-based services will save money and provide the needed answers to your research questions. Contact the listed Web sites for free trial subscriptions.

$45.00 Shipping/handling $5.00 ISBN: 0-9615277-7-3

Published September 2001      272 pages  Order your copy today!

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